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Use the Power of Personas to Sharpen Your Marketing and Super-Charge Your Practice

Killin'It Camp

Thanks for joining me at Killin’It Camp 2021! I hope you came away from our session excited to create your own personas for your practice.

As busy (read: “overworked”) therapists, business planning often falls to the bottom of our to-do lists. But taking some time to develop your personas and really understanding your target market is a critical exercise that will pay off in terms of better clients and a more successful, satisfying practice.

This page contains a number of links to additional resources that will help you create your persona:

  • Download: Practice Resources Persona Maker
  • Download: Key questions to ask when you are populating your persona
  • Link: The free version of Adobe XD, a powerful tool for creating not just your persona, but also for making visuals and marketing materials for your practice
  • Sign Up: For Persona updates and additional instructions

I also invite you to sign up at the very bottom of this page for the Smart Practice Resources 6-part email course, which provides tips and tools that, like the Persona Maker, will super-charge your practice. When you sign up, I’ll also add you to our email list, so you’ll be the first to know as we roll out new information and services to help practitioners like you!

Brent Sweitzer, Founder of Smart Practice Resources, helps therapists run successful practices

Brent Sweitzer, LPC RPT

Founder, Smart Practice Resources

About Brent

I became a therapist because I wanted to help people. I quickly realized I needed to learn a lot more about the business side of therapy – particularly marketing and operations. Since then I’ve leveraged my prior experience in digital marketing to grow a successful self-pay practice from scratch.


I’m passionate about translating confusing technospeak into easy to understand concepts. So a lot of what I highlight will be focused on applying technology to make our work easier.